Viaggiatore
Viaggiatore
Viaggiatore
Choose where in the world
you Adore
Choose where in the world
you Adore
Viaggiatore is an application that makes traveling simpler and more reasonable than ever. It offers tour packages to less-known locations and offers services such as flights, Residence, Car rental and events.
Role: Lead Product Designer
Date: November-March 2023
Viaggiatore is an application that makes traveling simpler and more reasonable than ever. It offers tour packages to less-known locations and offers services such as flights, Residence, Car rental and events.
Role: Lead Product Designer
Date: November-March 2023
Viaggiatore is an application that makes traveling simpler and more reasonable than ever. It offers tour packages to less-known locations and offers services such as flights, Residence, Car rental and events.
Role: Lead Product Designer
Date: November-March 2023
The Challenge
The Challenge
The Challenge
Travelers want surprising, affordable experiences off the beaten path, but often face concerns about cost, safety, and discovering trustworthy options. The challenge was to design a solution that offers new, eco-friendly destinations, while putting users’ safety and comfort first, and making it easy to search, compare, and book.
Travelers want surprising, affordable experiences off the beaten path, but often face concerns about cost, safety, and discovering trustworthy options. The challenge was to design a solution that offers new, eco-friendly destinations, while putting users’ safety and comfort first, and making it easy to search, compare, and book.
Travelers want surprising, affordable experiences off the beaten path, but often face concerns about cost, safety, and discovering trustworthy options. The challenge was to design a solution that offers new, eco-friendly destinations, while putting users’ safety and comfort first, and making it easy to search, compare, and book.
1.Research
1.Research
1.Research
Viaggiatore was the solution to create diversity and excite individuals to consider traveling from a different angle.
Viaggiatore was the solution to create diversity and excite individuals to consider traveling from a different angle.
Viaggiatore was the solution to create diversity and excite individuals to consider traveling from a different angle.
Competitive Analysis
Competitive Analysis
Competitive Analysis
I analyzed existing travel services and tour providers to understand how they present “adventure + value” packages, how they build trust, and how they structure their search and filtering features. This informed benchmarks for usability and design patterns.
I analyzed existing travel services and tour providers to understand how they present “adventure + value” packages, how they build trust, and how they structure their search and filtering features. This informed benchmarks for usability and design patterns.
I analyzed existing travel services and tour providers to understand how they present “adventure + value” packages, how they build trust, and how they structure their search and filtering features. This informed benchmarks for usability and design patterns.
User Interview
User Interview
User Interview
How Do You find Tour Packages?
If There are no people around, how do you find people to travel with?
Can you easily find tours based on your previous experiences?
How do you like To see trips Classifications? (Vehicles,Locations, Activities,etc)
Do you prefer to see videos or photos related to your destination?
If there’s a chance to donate or do voluntary job, Will you?
How Do You find Tour Packages?
If There are no people around, how do you find people to travel with?
Can you easily find tours based on your previous experiences?
How do you like To see trips Classifications? (Vehicles,Locations, Activities,etc)
Do you prefer to see videos or photos related to your destination?
If there’s a chance to donate or do voluntary job, Will you?
Is it possible for you to find last minute accommodation with lower prices?
How do you find out about best prices?
Have you ever thought of outdoor accommodation?
Are You vegan?
Is it possible for you to find last minute accommodation with lower prices?
How do you find out about best prices?
Have you ever thought of outdoor accommodation?
Are You vegan?
How Do You find Tour Packages?
If There are no people around, how do you find people to travel with?
Can you easily find tours based on your previous experiences?
How do you like To see trips Classifications? (Vehicles,Locations, Activities,etc)
Do you prefer to see videos or photos related to your destination?
If there’s a chance to donate or do voluntary job, Will you?
Is it possible for you to find last minute accommodation with lower prices?
How do you find out about best prices?
Have you ever thought of outdoor accommodation?
Are You Vegan?
2.Analysis
2.Analysis
2.Analysis
Affinity Diagram
Affinity Diagram
Affinity Diagram
I grouped interview insights using an affinity diagram to surface recurring themes: adventure vs safety, price sensitivity, desire for authentic/off-grid experiences, trust in visuals and classification. Used an empathy map to understand what users think, feel, see, do, and hear. These tools clarified user mindset and shaped priorities.
I grouped interview insights using an affinity diagram to surface recurring themes: adventure vs safety, price sensitivity, desire for authentic/off-grid experiences, trust in visuals and classification. Used an empathy map to understand what users think, feel, see, do, and hear. These tools clarified user mindset and shaped priorities.
I grouped interview insights using an affinity diagram to surface recurring themes: adventure vs safety, price sensitivity, desire for authentic/off-grid experiences, trust in visuals and classification. Used an empathy map to understand what users think, feel, see, do, and hear. These tools clarified user mindset and shaped priorities.
Empathy Map
Empathy Map
Empathy Map
Persona
Persona
Persona
From the research, I developed one or more user personas embodying typical explorers: their needs, frustrations (e.g. distrust in generic travel sites, concerns about safety, cost), goals (unique experiences, ease of booking, trust), and behavioral traits. This ensured every design decision stayed user-centred.
From the research, I developed one or more user personas embodying typical explorers: their needs, frustrations (e.g. distrust in generic travel sites, concerns about safety, cost), goals (unique experiences, ease of booking, trust), and behavioral traits. This ensured every design decision stayed user-centred.
From the research, I developed one or more user personas embodying typical explorers: their needs, frustrations (e.g. distrust in generic travel sites, concerns about safety, cost), goals (unique experiences, ease of booking, trust), and behavioral traits. This ensured every design decision stayed user-centred.
3.Ideate
3.Ideate
3.Ideate
Moscow Table
Moscow Table
Moscow Table
I used MoSCoW (Must-Have, Should-Have, Could-Have, Won’t-Have) to prioritize features: essential functionality (search, filters, booking), desirable ones (volunteer/tour-cause options, last-minute deals), and those deferred. This kept scope focused and aligned with user impact.
I used MoSCoW (Must-Have, Should-Have, Could-Have, Won’t-Have) to prioritize features: essential functionality (search, filters, booking), desirable ones (volunteer/tour-cause options, last-minute deals), and those deferred. This kept scope focused and aligned with user impact.
I used MoSCoW (Must-Have, Should-Have, Could-Have, Won’t-Have) to prioritize features: essential functionality (search, filters, booking), desirable ones (volunteer/tour-cause options, last-minute deals), and those deferred. This kept scope focused and aligned with user impact.
Priority Table
Priority Table
Priority Table
User Flow
User Flow
User Flow
Mapped the path from discovering a trip to booking: search → filter → preview (photos/videos) → select accommodation/transport options → confirm booking. Identified friction points (e.g. trust gaps, unclear classification) and opportunities to create smoother, more intuitive transitions.
Mapped the path from discovering a trip to booking: search → filter → preview (photos/videos) → select accommodation/transport options → confirm booking. Identified friction points (e.g. trust gaps, unclear classification) and opportunities to create smoother, more intuitive transitions.
Mapped the path from discovering a trip to booking: search → filter → preview (photos/videos) → select accommodation/transport options → confirm booking. Identified friction points (e.g. trust gaps, unclear classification) and opportunities to create smoother, more intuitive transitions.
Wireframe&Test
Wireframe&Test
Wireframe&Test
Created low-fidelity wireframes to visualize layout, hierarchy, and flow. Then tested these with potential users to check whether search/filter options made sense, destination previews felt engaging, and steps were clear. Incorporated feedback to refine structure before moving to final design.
Created low-fidelity wireframes to visualize layout, hierarchy, and flow. Then tested these with potential users to check whether search/filter options made sense, destination previews felt engaging, and steps were clear. Incorporated feedback to refine structure before moving to final design.
Created low-fidelity wireframes to visualize layout, hierarchy, and flow. Then tested these with potential users to check whether search/filter options made sense, destination previews felt engaging, and steps were clear. Incorporated feedback to refine structure before moving to final design.
Final Design
Final Design
Final Design
Results
Results
Results
